Communication & Information

Communication & Information Efforts in 2023

• Added two Ambassador Stations with 10 Ambassadors (two fluent Spanish speakers)
  • Safety and compliance information
    • Water safety video
    • Creek Responsibly RFID stickers
    • Rules and map in English and Spanish
  • Distinct tent, banners, and signage at peak times
    • 304 Parking Lot - Welcome Center
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• Added Variable Message Boards (VMB) for traffic, parking, and rule compliance
• Communicated stewardship, rules, and resources through Ambassador program, social media, Informer, and Weekly Digest
  • 67 social media posts (75% increase from 2022)

Proposed Efforts for 2024

• Add an Ambassador Station with increased visibility and staffing at Vanover Park
• Increase signage and materials for English and Spanish speakers
  • Audit and refine wayfinding marker signs
  • Add banner on Washington St. Bridge - “Prepare to Exit”
  • Update map and rules
  • Increase social media
  • Increase materials at Golden Visitor Center
• Communicate new RFID wristband strategy to creek users through social media, Ambassador Stations, Weekly Digest, and Visit Golden
• Create “Inflation Station” at Ambassador Stations to funnel users to resources
• Continue focus on stewardship, rules, and resources

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