2025 Communications & Information

Efforts in 2024

• Add an Ambassador Station with increased visibility and staffing at Vanover Park
• Enhanced collateral including translating major materials and signage into Spanish
• Updates sent throughout the season to 3,000 City Weekly Digest email subscribers with 60-68% open rate
• Weekly posts about safety and logistics of the creek (not
• advertising) reached over 42,000 people at their highest.
• Created “Inflation Station” at Ambassador Stations to funnel users to resources
• Ambassador Program success, most visitors were friendly and appreciative with successful interventions regarding safety

2025 Proposed Efforts

• Continue focus on stewardship, rules, and resources
• Continue to enhance bilingual communication
• Continue to improve signage